UX WORK
Dive into a diverse array of projects where I've applied innovative solutions, blending creativity with user-centric approaches.
Lead UX Designer
Responsibility:
As lead UX designer for Hamilton Beach Commercial's website redesign, I shaped the user experience strategy, collaborating with cross-functional teams to align the site with the brand's values and meet the needs of industry professionals.
Problem:
The project tackled the existing website's limitations, addressing a need for improved navigation and client's desire to showcase Hamilton Beach Commercial's innovative product line effectively. Users struggled to find information, impacting decision-making. The goal was to enhance usability and align the site with the audience's expectations.
Solution:
The solution focused on intuitive navigation, engaging visuals, and informative content. Informed by user research, the redesigned website seamlessly guided industry professionals through product offerings, presenting a visually appealing showcase of commercial-grade kitchen appliances. The aim was to deliver a streamlined, informative browsing experience for well-informed decision-making.
Lead UX Designer
Responsibility:
In collaboration with my partner, I played a key role in enhancing the digital experience for an environmentally conscious real estate firm. Focused on assisting individuals in buying or selling eco-friendly homes, our responsibility was to innovate and implement a lead generation feature on the company's website, ensuring a seamless interaction between users and agents.
Problem:
The challenge revolved around the need to improve user-agent interactions on the real estate firm's website. The existing setup did not adequately support the unique requirements of individuals seeking eco-friendly homes. Our goal was to address this gap by introducing a lead generation feature that would streamline the process, providing a more efficient and tailored experience for users and connecting them with specialized realty agents.
Solution:
To overcome the challenge, my partner and I implemented a lead generation onboarding flow on the website. This solution aimed to enhance the overall user experience by facilitating smoother interactions between individuals and specialized realty agents. The feature streamlined the process of purchasing or selling eco-friendly homes, ensuring that users could easily connect with agents who understood and catered to their specific needs in the realm of environmentally conscious real estate.
Smithsonian National Zoo
Lead UX Designer
Responsibility:
I played a pivotal role in a team that developed an innovative application for the Smithsonian National Zoo. Our objective was to revolutionize and elevate the visitor experience by creating an app that seamlessly integrated technology. My responsibilities involved contributing to the conceptualization, design, and implementation of features aimed at providing an interactive and immersive journey for patrons.
Problem:
The challenge was to enhance the overall visitor experience at the Smithsonian National Zoo. The existing setup lacked an engaging and interactive platform for patrons to fully connect with exhibits and wildlife. Our goal was to address this by leveraging technology to create a solution that would offer insightful and immersive encounters, making the zoo visit a memorable and educational experience.
Solution:
In response to the challenge, our team created an innovative application specifically designed for the Smithsonian National Zoo. The solution focused on seamlessly integrating technology to offer patrons an interactive and immersive journey. The app provided insightful encounters with exhibits and wildlife, elevating the overall visitor experience. Through the use of cutting-edge features, we aimed to make the zoo visit not only entertaining but also educational, ensuring patrons could fully engage with the diverse offerings of the Smithsonian National Zoo.
TrainRX Landing Page
Lead UX Designer
Responsibility:
I orchestrated the development of a captivating landing page and app mock-ups for a colleague's innovative app idea. My role involved overseeing the visual aspects and ensuring alignment with the app's potential. I aimed to create a compelling visual gateway through the landing page and user-centric mock-ups.
Problem:
The challenge was to effectively convey the potential of the innovative app idea to potential users and stakeholders. The existing materials did not adequately showcase the app's features and user experience. The goal was to address this by creating a captivating landing page and meticulously crafted mock-ups that would visually communicate the app's value and engage the audience.
Solution:
In response to the challenge, I orchestrated the creation of a visually appealing landing page and detailed app mock-ups. The landing page served as a visual gateway, offering a glimpse into the app's potential, while the mock-ups showcased a user-centric design approach. The solution aimed to convey the app's features and promise an engaging user experience, providing stakeholders and potential users with a clear and compelling understanding of the innovative app concept.